No wonder, there is so much clutter in the market place, Marketers are trying to position ads in the bathrooms, gardens, shirts and like a typical ‘Seth Godin’ remark ‘The answer to clutter is more clutter and that’s why there is so much spam on your inbox because marketers are desperate’. Truly agree with Seth, The recent foray of McDonalds into placing ads on report cards was taken by a surprise by teachers, students and the marketing community. Of course The Big Mac has removed the ads on report cards due to high protests from teachers and parents. A la Naomi Klein incident…This utter desperation by Marketers brings to light the various steps taken by Marketers to promote the brand. If there was any blame on the company, then the school should also be put to blame as it’s given the permission to place the ad in the first place. Looking from the aspects from the Marketers point of view that it was a nicely crafted promotion and a unique way to look beyond the traditional ways and have new ways of appealing to children who form a core of the Mac’s business. McDonalds have been prone to criticism from time immemorial, right from the ads to selling junk food to the children. If not for the protests, a very nice promotional campaign.
The first time I read about the report card, I have been debating this with people from various spheres to get a holistic view and Comments are welcome.